Shae is a seasoned marketer with a strong background in both traditional and digital marketing, specializing in Web3 and account-based marketing (ABM). As the Director of Marketing at Candy Digital, she has designed and executed comprehensive go-to-market strategies and high-impact marketing campaigns for the DC Comics Marketplace, driving engagement rates up to 86% and orchestrating sellout drops within minutes.
Shae’s campaigns have been the primary sales driver for all DC releases, driving virality, engagement, and ROI in this rapidly evolving space. Shae's known for her ability to transform complex concepts into clear, compelling communication strategies that drive significant sales conversions and user engagement.
Her leadership has also been instrumental in building vibrant communities within the DC program’s ecosystem. Throughout her career, Shae has led award-winning ABM campaigns that have significantly elevated brand awareness across various industries.
Shae's passionate about creating fan experiences that foster strong connections between audiences and the brands they love.
TESTIMONIALS
“It is rare that you meet someone with as much energy and passion as Shae. I hired Shae as a marketing manager for..." more
FAVORITE QUOTE
"Everything comes to her who hustles while she waits" - Thomas A. Edison
RECENT PROJECT
Certified blockchain, crypto trading, and NFT professional through Blockchain Council and MIT.